$25 for 25 mins!

Open a kids' investment account for your child in 25 minutes (or less), and get $25 on us!

Hurry! This offer expires in:

Get Started

See terms & conditions here


Choose your portfolio

We’ll help you determine your risk tolerance and select the portfolio that works best for you and your child.


Tell us about yourself

We'll use the information you provided to get your account ready.


Set it and forget it

Automatic monthly contributions make it easy to be consistent. You could contribute as little as $1/day, which adds up over time.


Watch for growth

Track your child’s account with our intuitive dashboard. Schedule contributions, give them a gift, or edit their portfolios, all in one place!

What is a UGMA investment account?

UGMA (Uniform Gifts to Minors Act) investment accounts have been around since the 1950s and are a trusted way to help your child start their investment journey.

Easy setup

Start investing in as little as 10 minutes.

Hands-off investing

We’ll help you determine your risk tolerance and select the portfolio that works best for your child.

Tax advantages*

You could be able to keep more money in your child’s account.

See our FAQ’s below for details.

Personalized gifting

Share your child's unique gifting code and say goodbye broken toys or clothes they’ll outgrow.


How might $1/day
turn into over $10,000?

Compounding is when the money your investments make gets automatically reinvested, so they can potentially a make even more.

That’s how a recurring $1/day contribution could turn into over $10,000 in 18 years!

Move the slider to see for yourself how your

account might grow over time!

One account. Endless possibilities.

A kids' investment account for kids can be used for anything that benefits your child. When they’re minors, you could use it to pay for after-school programs or band uniforms. When they become adults, an account could help them buy their first home or pay for their wedding.

When they’re minors

One-time set up
Just set up their account and then sit back while we do the heavy lifting. We’ll manage their portfolio and you can watch their earnings compound!

Gifts that grow
Instead of gifts that clutter up your home, family and friends can give to your child’s future instead!
Learn more here.


When they’re in college

Prepare for financial independence
Having a financial safety net can help your kids focus on their studies by paying tuition, providing an emergency fund, or helping to pay for living expenses.


While a 529 plan is great for qualified college expenses, it won’t cover non-qualified expenses, like transportation, food, or emergency expenses.


When they’re adults

They can keep investing
Their account has legally transferred to them (age varies by state)—they can keep investing and growing what you’ve started!

For your grandkids, too
An account could help your child achieve their financial dreams—and use that money for your grandkids too!


For education...and beyond

Unlike a 529 plan, which is restricted to qualified education expenses, a UGMA investment account can be used for anything that benefits your child—no matter if it’s when they’re minors, in college, or beyond.


529 PLAN


Sports uniforms

Art supplies

First car


First car



Yes! Having both a 529 and a UGMA investment account is a great way to set your child up for financial success at any stage of their life.

Accounts will transfer to your child when they reach an age of majority (varies by state, typically 18-21 years old).

Family & friends can send gifts

No more broken toys and unworn clothes!

Your child’s account comes with a unique gifting link that you can share with family and friends. They’ll be able to send personalized gifts for birthdays, holidays, or just because.

Get Started

By parents, for parents

Fabric was founded by parents for parents. We know how daunting it can be to start your investing journey—which is why we work hard to keep our fees low.

Your account comes with features like automated investing, access to a dashboard to track your investments, and portfolio options to fit different life stages.

Small fees for a large impact

Many advisors may charge commissions or a percentage of your assets. Here you’ll only pay $3/mo for one account, or $5/mo for multiple (that’s a flat fee, no matter how many accounts!).

Got questions? We’ve got answers.

What is a UGMA kids’ investment account?
When can my kids legally access their account?
What are the UGMA tax benefits?
What can the money in this account be used for?
What is the difference between a UGMA and a 529 account?
Who is Fort Washington Investment Advisors and what is their role?
How much does this cost?
What information will I need to open an account?
How can I contribute to my child’s account?
Is there a minimum amount I need to contribute?

June Countdown Timer Promotion

Updated June 14, 2024

The Promotion

Beginning on June 18, 2024 12:01AM EST and ending on June 30, 2024 11:59PM EST (the “Promotion Period”), if you are a new custodian opening a UGMA account with Fort Washington Investment Advisors (“Fort Washington”) on the Fabric by Gerber Life platform (“FBGL”), Fabric will deposit $25 into your new account on August 15, 2024 if you fully complete the set up within 25 minutes, the account remains in good standing, and recurring contributions are made. This promotion is limited to new custodians who open a new UGMA account during the Promotion Period, and is only applied to the first account opened. This promotion is provided by FBGL, as solicitor for Fort Washington.


To be eligible for this promotion, you must (1) fully complete setting up your UGMA account within 25 minutes from the moment the countdown timer appears at the start of the set up process. A fully complete set up includes successfully verifying your bank account via Plaid and passing mandatory identity verification, also called Know Your Customer (“KYC”).

You must also (2) be a new custodian; (3) open one new UGMA account; (4) complete the setup of your UGMA account with recurring contributions of at least $20 per month from a linked bank account; and (5) the UGMA account has remained open and in good standing with FBGL at all times from account opening until Aug 15, 2024.

To qualify as a new custodian, the user of the UGMA account must not have previously opened a UGMA account with Fort Washington on FBGL. FBGL defines a UGMA account in good standing as an account that (1) has not been suspended or had suspicious or fraudulent activity, as determined by FBGL in its sole discretion; (2) has successfully deposited all recurring monthly contributions; and (3) has paid all administrative fees. If an account has not remained in good standing until Aug 15, 2024, the account will not be eligible for the $25.

Employees of Fort Washington, FBGL and any of their affiliates are not eligible for this promotion.

Additional Information
This promotion is a limited time offer. FBGL reserves the right to restrict, revoke or change this offer at any time at its discretion. FBGL is not responsible for any failure on your part to pass KYC, maintain your account in good standing or otherwise meet standards for qualifying for this promotion.

† For illustrative purposes only and should not be construed as investment advice.

© 2024 Gerber Life Agency, LLC

Fabric by Gerber Life is a brand of Western & Southern Financial Group, Inc. Western & Southern Financial Group, Inc. is the parent company of Fort Washington Investment Advisors, Inc.

Investment advisory services tied to the Fabric by Gerber Life platform are provided by Fort Washington Investment Advisors, Inc., an SEC registered investment adviser. Registration as an investment advisor does not imply any level of skill or training. Custody, brokerage, and clearing services are provided by Apex Clearing Corporation, a registered broker-dealer and member FINRA/SIPC. As a member of the Securities Investor Protection Corporation (“SIPC”), funds are available to meet customer claims up to $500,000, including a maximum of $250,000 for cash claims. For additional information regarding SIPC coverage, including a brochure, contact SIPC at (202) 371‐8300 or visit Please consider your objectives before opening an investment account. Investments in securities involve the risk of loss. A diversified portfolio does not ensure a profit or protect against a loss. Past performance does not guarantee future results.

Plan like a parent. is a trademark of Fabric Technologies, Inc.

Gerber Life is a registered trademark. Used under license from Société des Produits Nestlé S.A. and Gerber Products Company.

In the State of California, Gerber Life Agency, LLC is known as and does business as Gerber Life Insurance Agency, LLC.